As we continue to drive innovation to create a seamless, end-to-end platform for buyers, sellers, renters and agents, we are excited to announce the promotion of two executive leaders: Michael Sherman to senior vice president of Zillow Rentals and Cynthia Taylor to senior vice president of Agent Software and Advertising.
Michael has been with Zillow since 2011, leading Zillow Rentals since 2023, and has played a pivotal role in shaping Zillow Rentals into the most visited and most trusted¹ rental marketplace in the industry. The rental market is a significant and growing opportunity for Zillow. More than three times as many households moved into a new rental than purchased a home in 2024. Yet, there is no single place where renters can easily search for available homes. Under Michael’s leadership, Zillow has built a highly differentiated, two-sided marketplace, offering renters the largest selection of rental listings² and unmatched visibility for property owners. Today, Zillow Rentals represents around 20% of our total revenue — a testament to the strength of our strategy. Our new partnership with Redfin, Rent.com and ApartmentGuide.com is the latest step in expanding our reach, allowing multifamily properties advertising with Zillow to connect with an even larger audience all through a single advertising solution. We will continue to scale and grow our marketplace, making it even easier for renters to find their next home and for property managers to reach the right renters.
Cynthia joined Zillow in 2015 and, for the last few years, she’s led product and business operations within our industry and agent-facing areas. Cynthia’s experience in product leadership and her ability to drive operational rigor enables her to solve real problems for real people – agents, brokers, MLSs and consumers. She’s overseen numerous product enhancements to help real estate professionals set up, manage and grow their business – including Zillow Showcase, which is the immersive listing experience only available on Zillow. We took Zillow Showcase nationwide last year, and it’s currently on 1.7% of all new listings. This feature helps agents elevate their brand presence and provides consumers a better shopping experience with AI-powered media and floor plans. Showcase listings help home sellers to sell faster and for more money. This is just one example of how we’ve invested in industry software and products to build a marketplace that brings consumers and agents together.
Their expertise and vision will continue to be instrumental in driving innovation, strengthening our partnerships and enhancing our tech-enabled end-to-end experience for buyers, sellers, renters and agents.
¹ Visits is measured by Comscore Media Metrix® Multi-Platform, comparing Zillow Rentals, Apartments.com Network, and Rent., Desktop and Mobile, U.S. Trust is measured through a survey of Renters with Ipsos Omnibus.
² Zillow internal data on total rental properties compared to Apartments.com data published on their website and investor materials, Oct 2024.