Zillow® Rentals and AppFolio have announced a new partnership designed to simplify and accelerate the rental experience for both property managers and renters.
This collaboration brings together Zillow’s expansive reach with AppFolio’s powerful management tools to create a more connected and efficient leasing process, from the listing and touring stage to the application and lease phase. This integration will provide AppFolio customers with deeper renter insights while enabling renters to more easily schedule tours and complete applications for AppFolio-managed properties on Zillow.
“Renters want to remove barriers and quickly find homes that truly meet their needs, while property managers want to focus their time on the most promising inquiries,” said Michael Sherman, senior vice president, Zillow Rentals. “This partnership with AppFolio helps make that possible by providing better insights upfront — so everyone can skip the back-and-forth and get to the good part faster: finding and filling the right home.”
What’s new
Available now
Instant tour scheduling
Renters browsing AppFolio-managed listings on Zillow can now schedule property tours instantly. This simplifies coordination for property managers and shortens the time between tour requests and in-person viewing.
Coming soon
Renter insights delivered in AppFolio
AppFolio users will be able to see key information shared by renters on Zillow such as move-in date, income range and household size, directly within their existing workflows. These details help property managers identify high-potential prospects.
Real-time listing performance in AppFolio
AppFolio users will be able to view real-time performance data for Zillow listings directly within their platform. This feature will provide insight into listing activity, enabling more informed marketing decisions and allowing property managers to adapt quickly to market dynamics.
Streamlined applications
Renters using Zillow’s application will be able to reuse saved application data to help complete applications for AppFolio-managed properties. This reduces friction for renters applying to multiple listings and improves completion rates for property managers.
Driving value for property managers and renters alike
This partnership addresses common pain points that occur on the rental journey. Property managers using AppFolio benefit from improved visibility of listing performance, stronger lead quality and reduced manual tasks. Renters experience a more intuitive and connected process, from search to signed lease.
“Together, AppFolio and Zillow are eliminating the barriers that typically slow the rental process, allowing renters to secure homes faster and property managers to fill vacancies more efficiently,” said Kyle Triplett, senior vice president of product, AppFolio. “This is just the beginning — our partnership will continue to evolve with future co-development initiatives designed to further streamline the experience for our customers.”
Additional features and integration between Zillow and AppFolio will continue to roll out this year, further enhancing the end-to-end rental experience.