For webmasters who have buyers looking for real estate listings on your site and don’t currently have a way to serve them, we recently released the Large Search Box Widget that enables buyers to search real estate listings in a co-branded fashion. Real estate agents reading this can use one of the many IDX providers — however, if you don’t go that route or are waiting until the new year to sign up, you can use the Large Search Box Widget as a way to provide buyers on your site a way to search for listings in a way that maintains your branding. You can see a live example on the O’Connell Real Estate Team site.
Of course, if you aren’t looking for a search widget, there are a number of other real estate and mortgage widgets that will enable you to instantly add functionality and data to your site with the goal of turning buyers and sellers on your site into more qualified, and hence more profitable, clients when you convert them from web traffic to an actual client.
Happy searching!